You land on not getting to choose the height of the waterline. I think you choose it constantly, just locally. Each of us sets our own line wherever we stop handing the choice to an agent. I'll let one feed me new background music all night and mostly never argue. I won't let one near a final cut or the type on a logo. The optimizers don't rise to meet demand. They rise to meet whoever stopped refusing.
great point about the optimization problem - fascinating times we're living in where The Zeitgeist is deciding on what is acceptable to slopify and what should stay organic in real time, as we speak
My takeaway from this, perhaps an oblique one, is that there's simply too much stuff and too many brands in the world. Not in every category of course, but somehow we've ended up with many saturated categories and we're fighting for recognition over very similar stuff.
You land on not getting to choose the height of the waterline. I think you choose it constantly, just locally. Each of us sets our own line wherever we stop handing the choice to an agent. I'll let one feed me new background music all night and mostly never argue. I won't let one near a final cut or the type on a logo. The optimizers don't rise to meet demand. They rise to meet whoever stopped refusing.
great point about the optimization problem - fascinating times we're living in where The Zeitgeist is deciding on what is acceptable to slopify and what should stay organic in real time, as we speak
My takeaway from this, perhaps an oblique one, is that there's simply too much stuff and too many brands in the world. Not in every category of course, but somehow we've ended up with many saturated categories and we're fighting for recognition over very similar stuff.