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johan michalove's avatar

If you found Grietzer's theory of vibe compelling, you may also find the following's account of "ambient meaning" to be of interest: https://thelastwave.substack.com/p/the-network-is-the-territory

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Standard's avatar

🎯

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Georgia Graham's avatar

I feel like Prada is going way too hard on 2, putting triangles all over everything. No. 3 makes me think of MSCHF, where no.1 is a brand like Paynter.

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Alfred (Daniel) Dickson's avatar

It’s tough to see us here at the end of an industry cycle. I enjoyed the permanence but may be bc it was more of the familiar of feeling safe in the routine. I’m going to listen in. Thanks for sharing this essay.

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Émile Marcel Agustín's avatar

tl;dr: vibes have peaked

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Marketing Girlies by Muses's avatar

Branding has fully entered its slop era—algorithmic, over-saturated, and stretched so thin it barely holds form. Vibes aren’t enough anymore; everything is starting to feel like everything else. The next evolution? Brands that are undeniable—proof of work, singular, or disruptive enough to resist being flattened into mood board mush.

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Alona Lisa's avatar

Love this. Can we do a podcast with your Vibe and my Watchable Brands. We are saying the same thing---ish?

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Lara Pontes's avatar

brilliant! 🦋

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